Well, I used to ask the same questions until I started to get the nice looking and creative popups with a compelling offer and amazing copy at the right time when I needed them.
For me, behavior-triggered popups that are shown at the right time are excellent. If the popup’s offer is creative, it can be a nice cherry on top for your website visitors.
So, the answer to your question is:
“Yes, they are helpful and they can surely convert more people, but only if you’re using them right.”
In this article, we’re going to see:
Things you should consider before creating an email pop up
A bad example of email popup USA Doctors Email List that can do everything except convert more people
Six creative offers & examples to help you grow your email list
Things you should consider before creating a popup:
Before creating an USA Doctors Email List popup, you should always consider the following:
Why are you showing a popup and what’s your goal related to it?
Who is your ideal buyer persona?
Where should you trigger your popup? Is it only on blogs, homepages or any other pages?
Understanding visitor’s intent – For example, blog readers might not be ready to buy. So don’t offer them a 15% discount if they sign up. However, on your “high intent” pages such as book a demo, features, use cases, product/service pages, or any other “high intent” pages, you could offer a killer offer.,
Understanding visitor’s behavior – Make sure that you don’t immediately show a popup as soon as the visitor lands on your website. Use different kinds of intent-related triggers such as timing, scroll, exit intent, and others.
Your copy and offer – It makes a massive difference if your request is excellent based on the user context. Also, pay attention to how you are writing your copy. Is it compelling and intriguing to your visitors enough? Understand your visitor’s context. Is it on the top, middle, or bottom of your funnel? If it’s on the bottom, it isn’t ready to sign up for your product. Creating different popups for different visitor segments will help you to provide the proper assistance to the exemplary visitors at the right time.
There’s nothing better than learning from others’ mistakes. So I want to share with you some of the bad popup examples I found out, as well as the reasons why they are bad. In this way, you will be able to understand what not to do.
To make it more understandable, our criteria for bad examples will be based on the following:
We’ll be giving points based on that so that it gets clearer. Each has 5 points and in total 25.
Popup 1 – Growth Hacks
The above popup was popping up in a growth-related SaaS company’s blog.
It still does right that they’re at least targeting growth people. And this popup appeared in the exit intent.
What’s not good about it?
Copy is weak and does not offer differentiation to give my email address.
Offer is also weak; I could just look at their blogs and check them out. Why should I give my USA Doctors Email List address? There’s nothing unique about this website’s offer.
The graphics are weak because the marketer used just an existing software popup and changed the copy. There was not a lot of effort behind it.
Context and timing: It was purely based on exit intent. I would have loved it if the exit intent had waited for me for 15-30 seconds and then showed me the popup. Current exit intent directly shows you the popup, which does not take “time” into. I would not want to give my USA Doctors Email List anyway.
Intent & visitor behavior: The popup at least offered the content instead of asking for signup. So, good job on that.